The Holidays are officially upon us- Starbucks has released their signature red cups, Christmas Tree farms are popping up tents all over town, and the man in the suit has come to visit us once again!
And if you're a small business owner, this could be the best time of the year... or your worst. Today, we're sharing three tips to make it through the Holidays with your spirit still intact.
Tip #1: Prepare Ahead of Time
Navigating the holiday season as a business can be a challenging endeavor, especially if you're just starting out. However, seasoned veterans of the season (yes, I threw in a festive wordplay there) know that meticulous preparation can be the key to success.
Reflect on the lessons from the past year – did your sales experience a significant uptick in the weekend leading up to Christmas? Were there instances where your product inventory fell short, or did you find yourself understaffed to meet the surging demand? These questions hold the blueprint for your adjustments this holiday season.
For those entrepreneurs embarking on their inaugural holiday season, it's crucial to assess your current sales performance and envision the implications during the peak shopping frenzy. Take a keen look at the strategies employed by other businesses in your vicinity, if such information is accessible. In this festive business landscape, hiring seasonal help emerges as a strategic move, particularly if the workload seems daunting for a solo entrepreneur. Remember, proactive measures taken now can be your saving grace in the hustle and bustle of the holiday rush!
Tip #2: Advertise Advertise Advertise
If your business operates in a unique trade or offers services rather than tangible products, achieving holiday sales might pose a distinct challenge compared to your counterparts in the product-centric realm. But fear not, for advertising can be your ally in this scenario! Illuminate your services in a new and festive light, whether you're enticing party-goers with chic haircuts or presenting the invaluable gift of tax services to the nephew who just landed his first job this year. In the realm of services, anything can be transformed into a thoughtful and meaningful gift.
Consider an alternative avenue by participating in holiday events that go beyond the traditional sales pitch. Immerse yourself in activities like volunteering at a local soup kitchen, engaging in a spirited cookie decorating competition, or orchestrating a heartwarming Thanksgiving potluck. Beyond the potential for positive public relations, these initiatives allow you to give back to the community you serve. It's a win-win strategy that not only enhances your business's image but also contributes to the spirit of goodwill during the holiday season.
Tip #3: Take a Break
Absolutely, taking a break during the hustle and bustle of the holidays is not just a suggestion, it's a necessity. Yes, you read that right! The holiday season brings its own set of challenges, and navigating through them without a moment to recharge can undoubtedly make the experience even more demanding. So, amid the holiday chaos, be sure to carve out time for yourself and, as the saying goes, take a moment to stop and smell the mistletoe.
This pause is not merely a luxury but a vital strategy to alleviate the stresses that accompany the festive season. The benefits extend beyond personal well-being; they have a ripple effect on your team as well. When your employees witness you indulging in some well-deserved relaxation, it sets a positive tone for the workplace. The visible enjoyment you derive from your break becomes contagious, creating a relaxed atmosphere that permeates the entire team.
In essence, taking breaks during the holiday rush becomes a catalyst for fostering a sense of joy and energy among your workforce. It's a small investment with significant returns, contributing to a harmonious and vibrant work environment that everyone can appreciate, making the holidays not only manageable but truly enjoyable for all. So, don't just consider taking a break; make it a deliberate part of your holiday strategy for a more festive and cheerful workplace!
After all, it's the most wonderful time of the year!
If you have any questions about gearing up for the holidays reach out to Out of the Box Advisors, we'd love to have a chat with you over a yummy cup of hot cocoa!