It's the most wonderful time of the year...
Updated: Mar 16
The Holidays are officially upon us- Starbucks has released their signature red cups, Christmas Tree farms are popping up tents all over town, and the man in the suit has come to visit us once again! And if you're a small business owner, this could be the best time of the year... or your worst. Today, we're sharing three tips to make it through the Holidays with your spirit still intact.
Tip #1: Prepare Ahead of Time
This might be difficult if you're a brand-new business, but if you're a seasoned veteran of the season, preparing ahead may just be your saving grace. Take a look at last years sales, did they increase substantially the weekend before Christmas, did you run out of product, did you have enough people working to satisfy the demand? Consider these questions and adjust accordingly!
If you are a brand-new business, look at your sales now and imagine them during peak shopping season! Look at what other businesses in your area have done, if that information is available to you. And remember, hiring seasonal help is always a good idea if you feel like you won't be able to do it all on your own!
Tip #2: Advertise Advertise Advertise
If you're in a unique trade or sell services instead of product, getting holiday sales might be more difficult than your fellow product-based entrepreneurs. That's where advertising comes in handy! Help potential clients see your services in a new light, whether you're selling haircuts to the party-goers or giving the gift of tax services to the nephew who got his first job this year! If you look hard, anything can be a gift.
Another option is participating in holiday events, such as volunteering at the soup kitchen, entering a cookie decorating competition, or hosting a thanksgiving potluck! These are not only opportunities for good PR, but also gives back to the community that you serve.