Why people don't want your product (or service)

Updated: Sep 26, 2019

So, you had this great idea, bought the materials, employed the right people, it all looks great on paper... but NO ONE, save your grandmother and your creepy neighbor three doors down, have bought your product. How can that be? It's an amazing idea and will help a ton of people make their life easier! Well, perhaps it's not that great, but even more so you probably have a serious marketing issue.



Let's look at three really obvious reasons why people don't want your product (or services):



1. They haven't heard about it


Visibility is vital for a new business to succeed. No matter what route you decide to take- word of mouth, pay-per-click, social media blasting, or even cold-calling- you've got to make sure you're performing optimally.


If one type of marketing isn't measuring up, try implementing another or switching it up. If your target market is Senior Citizens, chances are they aren't on Instagram... see where I'm going with this?


2. They don't understand it


Make it easier for people to understand what your product is about.