How Social Should You Get During Social Distancing?
Managing Your Social Sentiment
So, here we are. July 2020 and we’re smack in the middle of a pandemic. You’ve got people screaming about their rights to not wear masks and people screaming back at those people to just wear them. All the while, there are no concerts, amusement parks or any real socializing. Fun times.
So what does that mean for your social media presence? Note: if you’re still not sure about whether or not to use social media for your business, check out our other blog post here to get the lowdown.
This summer, maybe for the first time in our generation, we’re seeing a really heated political and societal shift. Polarization has taken over and navigating that all-important neutral middle ground in your business message is feeling harder and harder to do. So how is your business faring?
There are key metrics you can measure when looking at your social media presence and how it may portend to how well business will be going in the next few months. Metrics, blah. Who wants to deal with all that?
Luckily for you, we’re complete nerds for that stuff. Measuring the ins and outs of your marketing campaigns and social media presences helps us come up with the exact right strategy you should use to find growth in your target market. It’s pretty much our thang.
Now I’m sure you’re sitting there going, “Well, I’ve got 3,000 ‘likes’… what more do you want from me!?” And hey, 3,000 likes is great. But think of it this way… if you’ve got 2,999 orange crème bon bons, and only one milky caramel. And milky, delicious caramel is what you WANT… you’re not doing too hot, are ya? (No offense to the orange crème bon bon, folks. But, really?)
So you see, numbers are deceiving. Things that look great may not be as great as they seem. You use social media to get traction to your business. Whether through sales and offers, feedback, updates, etc. But people just lookie looing are not likely to suddenly convert to a sale.
Ladies and Gentlemen, Enter the sentiment.
We review what you’re doing and how you’re doing it. How it’s regarded and how you’re regarded. And so on and so forth. There’s a lot of chanting and chest pounding during this portion of the process so we’ll digress. But, in short, we look at all of your social media engagements and come up with an actionable plan that either, A. you can confidently follow on your own, or B. we can implement for you.
It really is that simple.
You’re a busy business… you’ve got people to meet and products to create and projects bubbling on the back-burner, the last thing you have time to do is go through your social media accounts with a fine tooth comb and investigate the whos, whats, whens, wheres, and the ever important WHY.
If you’re feeling this post and the sinking feeling is setting in that you’re sucking at the whole social thing, hit us up. We’ll take a look at what you’re working with and help you get to where you want to be.