How Social Should You Get During Social Distancing?

Updated: Jan 25

So, here we are. July 2020 and we’re smack in the middle of a pandemic. You’ve got people screaming about their rights to not wear masks and people screaming back at those people to just wear them. All the while, there are no concerts, amusement parks or any real socializing. Fun times.

So what does that mean for your social media presence? Note: if you’re still not sure about whether or not to use social media for your business, check out our other blog post here to get the lowdown.

2020 might feel like this...

This summer, maybe for the first time in our generation, we’re seeing a really heated political and societal shift. Polarization has taken over and navigating that all-important neutral middle ground in your business message is feeling harder and harder to do. So how is your business faring?

There are key metrics you can measure when looking at your social media presence and how it may portend to how well business will be going in the next few months. Metrics, blah. Who wants to deal with all that?

Luckily for you, we’re complete nerds for that stuff. Measuring the ins and outs of your marketing campaigns and social media presences helps us come up with the exact right strategy you should use to find growth in your target market. It’s pretty much our thang.

Now I’m sure you’re sitting there going, “Well, I’ve got 3,000 ‘likes’… what more do you want from me!?” And hey, 3,000 likes is great. But think of it this way… if you’ve got 2,999 orange crème bon bons, and only one milky caramel. And milky, delicious caramel is what you WANT… you’re not doing too hot, are ya? (No offense to the orange crème bon bon, folks. But, really?)