Updated: Apr 27, 2020
Yesterday, I was on Facebook when I came across the page for a small coffee shop I used to go to all the time. The coffee shop had posted a poll asking if they should continue using Facebook. There was a resounding 'NO' from the followers, but it got me thinking. Today, more small businesses are asking that same question- should they be using social media?
Yeah, I get it. It's time-consuming and most of the time we're not even sure if it's working. As an entrepreneur, there is already so much to do, and unless social networking comes naturally, we don't want to spend the little time we do have on something that might not even be worth it.
The truth is, social media marketing success depends on a lot of different factors, including: what you're selling, who you're selling to, and how you're selling it. It should be used as a tool to supplement your other marketing efforts, because very few companies actually succeed just using social media.
In most cases, you will use social media to drive traffic to your website, generate an email list, or engaging and building relationships with your online community.
Social sites, such as Facebook, Pinterest, and Instagram are excellent tools to push people towards your website, where people are more likely to make purchases (if you sell your product online). We suggest creating a blog and announcing the post with a link to your site on your social sites! Just make sure that your social media drives audiences to a good-looking website, with useful and consistent content.
Another way to use social media is to build a list of contacts that you can send event invites and important announcements, like sales.
Keeping in communication with your followers through informal social media interactions, comments, and feedback solicitations can be another useful way to gather information about how your product/services are perceived. Ultimately, social media is a fantastic way to learn and tailor your product to optimally meet the needs of your target market.
A business advisor, like Out of the Box Advisors, is a great place to start if you have questions about how to use social media to market your products! Check out our post on how hiring a business advisor can save you time and money, here.