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Is Social Media Worth it for Small Businesses in 2023?

Updated: Mar 3

Yesterday, I was on Facebook when I came across the page for a small coffee shop I used to go to all the time. The coffee shop had posted a poll asking if they should continue using Facebook. There was a resounding 'NO' from the followers, but it got me thinking.

Should small businesses be bothering with social media?

small business coach relaxing in a hammock in the forrest on a retreat.
With more people than ever online, does social media marketing matter?

Yeah, I get it. It's time-consuming and most of the time we're not even sure if it's working. As an entrepreneur, there is already so much to do, and unless social networking comes naturally, we don't want to spend the little time we do have on something that might not even be worth it.

a brand identity kit sitting on a desk
Building a Brand

The truth is, social media marketing success depends on a lot of different factors, including: what you're selling, who you're selling to, and how you're selling it. It should be used as a tool to supplement your other marketing efforts, because very few companies actually succeed just using social media.

The key to determining if social media is worth it for your small business is to understand that it's all about brand awareness, NOT sales.

If you have that expectation, you can make better choices about using social media. Or better yet, you can design your posts with more effectiveness. Let's take a look at some different perspectives to help you determine if it is worth it for your business.

When it's NOT Worth it:

image with a person holding up their phone with an instagram like icon above it on the wall