Why You Should Protect Your Small Business With a Trademark

Let’s start with the basics: Have you ever thought about trademarking your business? Perhaps you simply thought that your small business isn’t quite the size to warrant such a thing.

However, if you truly believe in your business and what makes you unique within your industry then there’s likely a potential competitor out there ready to steal your thunder. Let’s face it, you have likely spent countless hours designing your products, logo, and the overall identity of your business. Therefore, you don't want someone to come along and simply take all this hard work out from under you.

If you don't have a trademark, your business is not fully protected. Why else would all the major brands trademark their businesses? In order to deter those wily copycats, of course. In fact, any reputable business coach will advise securing a trademark as soon as you establish your business.

But what is a trademark and how can it protect your business?

In this article, we'll discuss the importance of trademarks to small businesses and why they should be a priority. Keep in mind that we are not giving legal advice, but rather the business case and general information. We always strongly recommend that you contact a specialized business attorney to navigate trademarks for your business.

What Is a Trademark?

In a nutshell, a trademark is a form of intellectual property protection. It allows you to protect your business’ names, slogans, and logo. Essentially, it’s all the things that define who you are as a business to the world.

A trademark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others. - United States Patent and Trademark Office