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Why You Should Protect Your Small Business With a Trademark

Updated: Apr 18, 2023

Let’s start with the basics: Have you ever thought about trademarking your business? Perhaps you simply thought that your small business isn’t quite the size to warrant such a thing. However, if you truly believe in your business and what makes you unique within your industry then there’s likely a potential competitor out there ready to steal your thunder.

Let’s face it, you have likely spent countless hours designing your products, logo, and the overall identity of your business. Therefore, you don't want someone to come along and simply take all this hard work out from under you.

Nordic woman in viking armor holding a sword and shield. the shield has trademark written on it.

If you don't have a trademark, your business is not fully protected. Why else would all the major brands trademark their businesses? In order to deter those wily copycats, of course. In fact, any reputable business coach will advise securing a trademark as soon as you establish your business.

But what exactly is a trademark and how can it protect your business?

In this article, we'll discuss the importance of trademarks to small businesses and why they should be a priority. Keep in mind that we are not giving legal advice, but rather the business case and general information. We always strongly recommend that you contact a specialized business attorney to navigate trademarks for your business.


What Is a Trademark?

In a nutshell, a trademark is a form of intellectual property protection. It allows you to protect your business’ names, slogans, and logo. Essentially, it’s all the things that define who you are as a business to the world.

A trademark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others. - United States Patent and Trademark Office

close up of an medieval chess set.
Not Quite Wizards Chess

People often confuse it with copyright, which is similar. However, you cannot copyright a word or phrase. Copyright is generally used for literature and songs, etc. As a simple example, Harry Potter is copyrighted to prevent someone from writing a new book with the exact same characters.

Once you have officially secured a trademark, it establishes a claim to ownership for the business. If you discover another business is using your trademarked property, you may have legal standing against the potential offender. It may even help dissuade someone from even attempting to copy your hard earned work.

How Do We Trademark Our Intellectual Property?

First and foremost, we strongly recommend you find an attorney to represent your business while going through this process.

One of the reasons for that recommendation is based on the tricky nature of how “common law” works with respect to trademarks in the United States. Technically speaking, you do not need to officially register for a trademark. You can simply express your claim on the IP by attaching a “TM” with the logo, slogan, etc.

Lego knight protecting a small business
Defend your business

But if you go that route, know that if you encounter a business who had copied you, or maybe even just happened to come up with the same idea innocently, then proving your claim becomes very difficult indeed.

When you officially register and receive approval, then you have an established time and record of your property.

Confusingly, if you register with the USPTO, instead of using TM, you would begin to use the ® symbol, which is almost exclusively associated with copyrights, colloquially.

How Do Trademarks Protect Your Business?

As we mentioned before, a trademark is a form of protection. If you have an established business but haven't secured trademarks, your business is left exposed. Another business could actually replicate your logo and phrases.

close up of pewter roman soldiers in a mock battle

Worse still, if they managed to obtain the trademarks before you, you could be forced to stop using them. It would all depend on who established a claim to the IP first, and can prove it. If they take your idea and then establish a claim before you, then you could potentially have a serious problem on your hands.

Or in another way, it could mean that you would have built up a successful brand only for someone to take it away. Keep in mind that this can happen accidentally too. It does not always mean that someone was being malicious. Adding a trademark for your brand helps protect you from both the innocent and the more ill-natured characters out there.

Trademarks Build Trust in Your Small Business

Not only do trademarks help with small business branding but, customers can feel safe with what they are buying.

small child wearing a knight costume with cloak, sword, and shield
Is he Glaring or Sleeping?

When they see the trademarked logo, they can be assured that the goods are genuine and not fake. When brands become bigger, fraudsters often try to make and sell counterfeits.

This is common in the fashion industry where lots of people are selling fake clothes under big brand labels. They tend to be sold in shady markets and online under a fake store.

You can often spot fake goods just by looking for the trademark stamp. If you look at the Levi Strauss logo, you'll see a ® symbol above it. When you see this on any clothes in a shop, you have a good idea that it's genuine.

But of course, this isn’t a perfect shield since there’s not much stopping fraudsters from simply putting that emblem on their products as well. But, it's oddly uncommon.

Why Would a Business Coach Recommend a Trademark?

As you can see, trademarks are vital for any business to become successful, especially long term. It's actually rather worrying about how exposed your business can be without them. This is all the more reason why you need to get one and fast.

Small, local businesses are the most susceptible for having their ideas and designs stolen. This is especially true if your business model is exceptionally unique and exhibiting fast growth. Generally speaking, the more appealing your business is to your customers, the more appealing it will be to those who would profit off your idea.

A small business coach's primary role is to help guild the business owner through the threats and strategies needed to be successful. Trademarks are often one of those things that goes unnoticed by a new, inexperienced business owner. You business coach is there to help you know what you need to know before it's too late.


Hopefully we have reinforced what a trademark is and why your small business needs one to keep your hard work safe. Bonus: trademarks are relatively easy to implement and often cost very little (not including your attorney fees).

Out of the Box Advisors exists exclusively to help those very same small, local businesses grow and succeed. The bonus success that we can offer a business makes it more likely to encounter potential fraud. Thus, we always recommend obtaining a trademark for your brand.

If you need help, why not secure the services of an experienced business coach who can advise you on both Trademarks and all other items needed to grow you small business? It all starts with a free consultation! Book yours below:

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