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9 Signs That You Need a Business Coach

Updated: Jan 25

Entrepreneurship is most often a bumpy and sometimes overwhelming road. It takes time, patience and mountains of learning to grow a small business. However, like choosing a 4x4 for an off-road path, that same road could be smoother and brighter if you have the right resources to leverage.

business owner driving in their offroad truck

To keep with that metaphor, you can still traverse much off-road in your Camry, but a 4Runner’s 4WD enhances your abilities. By adding a business coach to your team, you’re essentially upgrading your business to acquire that 4WD capability. They bring the experience and tools essential for speeding up a small business's growth.

Let’s face it, you may never have ALL the critical components figured out as a lone wolf. Chances are infinitely high that you’ve already sought out advise or aid along your journey. Those are likely the same moments in time that you came to ask yourself "should I hire a business coach?"

Those moments are not few and it may be hard to determine at which point would the answer to that question be “YES!” Choosing which moment to hire that asset can be a bit confusing. However, it is beneficial to remember that the sooner you get the help to take your business off the ground, the better. Why wait right?

Luckily, we have a few questions to help you decide. If you can relate to any single one of these 9 signs that you need a business coach, then it might be time for you to pull the trigger.


1. You Have a Hard Time Delegating

Every startup CEO wears a plethora of hats early on while growing their business. But you may find yourself being caught in a rut where the habit seems unbreakable. While being the jack of all trades has the clear cost benefits, it's also one of the primary items holding you back from success. For every moment you’re spending on a lower tiered task, that’s a moment that you’re not actively growing your business at a higher level.

business leaders celebrating reaching the summit

It is absolutely imperative that you discover the role of “Leader.” You are the lifeblood of the business and every task you take should be more about long term vs the day-to-day operations. Are you performing tasks that you could be better off delegating? Do you have clear responsibilities that guide your day and align with your strategic plan?

When you next go to take on a task, ask yourself if your time would be better served elsewhere. If it can, we ask that you be mindful of the feelings you have when you go to delegate. What is fueling those feelings. Are you worried the employee won’t meet your high standards?

The impulse to control everything as a CEO is one sign of when to hire a business coach. A business coach points out your key roles and helps you create an effective delegation plan. They may also help you create a daily schedule that connects to your periodical goals.

2. You've Been Breaking Promises to Your Business

First and foremost, you should know that it is perfectly normal to experience phases of low performance or a lack of focus. But losing sight on the goals you’ve set for the business coupled with the declining focus can turn into procrastination. If your goals seem too unrealistic or unobtainable then now is the time to review your strategic plan.

Two people performing a pinky promise
The all powerful Pinky Promise

The goals you set forth for your business are the promises you’ve made to grow and foster its health. If you find yourself constantly breaking those promises, then there is a solid chance that you may eventually succumb and begin feeling dejected.

9 times out of 10 the breaking of promises has far more to do with your strategic planning over that of any weakness of execution. Typically, small business owners shoot for the moon or otherwise struggle to come up with realistic, obtainable objectives.

With that in mind, perhaps having a guide to help you create a more realistic growth plan for your business can help you avoid the pitfalls of disappointment. Plus, self-motivation may help but if you want top results, it’s best to have an accountability partner. This is where a business coach comes in and provides someone to push you for higher performance.

3. You're Just Flat Out Overwhelmed

Piggybacking off the previous two items, let’s be straight: Overworking yourself is not doing you or your business any favors. Don’t fall victim to thinking that just because you’re working sunrise to sunset that you’re creating growth. You’re not Super-Woman, an overworked business leader makes the same mistakes as every other human. For instance, you may waste a lot of time going around in circles due to a lack of direction or just plain exhaustion.

statue of the greek god atlas

When was the last time you had some time off or went on a vacation? Take a moment to breathe, sleep in a little, have a nice breakfast with the family. Recharging your batteries, even if only for a moment, is a proven method to coming back stronger and more effective.