Every Company Plateaus: Here's How to Get Up and Over Yours

Do you feel as if your business is struggling to grow? After investing your heart and soul into your small business, a growth plateau can be a nerve-wracking experience. Fortunately, it is quite common to witness a leveling off of growth. This commonality among all businesses also means that it is well-funded in terms of solution creation.

"How do I grow my small business and overcome its current plateau?" -Potentially You
Picture of a mountainous plateau
There's ALWAYS growth beyond the plateau!

It is no exaggeration to say that literally every company levels out at some point or another, often repeatedly over the lifetime of the business. It is also highly probable, with the right solutions, to overcome any plateau and get revenues expanding again.

Understanding Business Growth Plateaus

A business plateau is possible at any stage of the business cycle. However, it is more common within the early lifetime of a business. As a ‘new’ business you have much more potential for people to first discover your business and give it a test run. For example, if your product consists of a novel service or product you will likely have a period of experimentation from your customers driving at least a portion of your total sales. As those experimental customers decide whether to purchase your product in the future or not, you’ll witness what we call the First Growth Plateau.


Of course, this is but one example. However, it is important to remember that reaching a plateau does not necessarily mean that you’re the cause. In the example above, the leveling off of your new sales is simply a natural step in the business life cycle. Besides, businesses plateau for any number of reasons. They occur most often during transitions in your business cycle and often because of things outside of your control. Because of this, you're more than likely to experience several throughout your business ownership.